Frequently Asked Questions

What is Microblading?

“Microblading is a technique used to implant pigment into the skin. A figure of needles are used to create a realistic looking eyebrow using the 'hairstroke' method. Each eyebrow is customized for the individual. I put each hairstroke in the brow one at a time until a full eyebrow is created. This is an advanced technique and should not be performed by beginners.

With the popularity of microblading rising daily, it is very important to me to educate the public. Microblading is considered a tattoo because it will not wash off; however, if you were to never get a touch up, it would eventually fade to nothing. Color maintenance appointments are recommended and the timing of these vary on lifestyle, sun exposure, medications, etc.

Microblading is for any age and skin type, however, some skin types can receive different results. Thinning, fading eyebrows are perfect for this procedure. Clients can achieve a full, natural looking eyebrow without the hassle of drawing them in every day.” - Richelle

What can I expect after my procedure?

All of our procedures have clearly defined aftercare instructions, which will be provided to you when you book online and at your appointment. We strongly encourage that you follow these instructions thoroughly to ensure your brows, eyeliner, or lips heal properly.

You can find a more detailed explanation of things to expect following the procedures on the aftercare section in the pages for brows, eyeliner, and lips.

How long will it take to heal?


Do I need to make an an appointment, or do you take walk-ins?


can i make an appointment over the phone or facebook?


I can't make my appointment. What do I do?


What if i previously had permanent makeup done by someone else? can i still make an appointment with richelle?


Do all my future appointments on my permanent makeup need to be performed by Richelle?


can i pay for my entire procedure up front when i book?


do you take payment plans or any forms of insurance?


can i come in to the studio and buy a gift card for someone?

Everyone's bodies are different. Your healing process for each of our procedures will depend on how your body reacts. We will discuss this process at your procedure so that you are well aware of what to expect during your healing process.


Richelle is a leader in this field in our area. That being said, she works only by appointment and keeps a very full schedule year-round.  You can schedule your appointment on our Scheduling Page, and we recommend scheduling at least at least two weeks [but ideally at least thirty days] in advance, and preferably no more than a few months ahead of time.  This makes it easier to remember your appointment.


All of the booking for 417 Cosmetics is done via our online booking page HERE. This is the only place you can book an appointment with Richelle for any of our services.

Because of the number of clients Richelle sees every day, she is no longer able to take appointments over the phone or through Facebook. In order to book a service with Richelle, you must use the website. You will need a phone number, email, and a debit/credit card or PayPal to pay a $50 deposit to hold your appointment slot. You MUST have all three, as all of the pre-procedure instructions and appointment reminders are sent to you by email, as well as a courtesy reminder text five days before your appointment. Richelle will not make any exceptions on this.


Please understand that when you forget or cancel your appointment without giving enough notice, we miss the opportunity to fill that appointment time, and clients on our waiting list miss the opportunity to receive services.

All of our appointments are confirmed by text and email 5 days in advance because we know how easy it is to forget an appointment you booked last month. Since this time has been reserved especially for you, cancellations less than 48 hours in advance will result in a loss of your deposit, and a new deposit will be required for scheduling again.

To cancel or reschedule your appointment, use the buttons provided in the conformation and/or reminder email sent to you after you booked. The website will not allow you to do this less than 48 hours before your procedure, so you will be required to make a new appointment and pay a new deposit to reschedule.

Clients who no-show will be charged half of the remaining cost of the procedure via the payment method used to make the deposit. In order to schedule another procedure, clients who no-show will be required to pay the entire cost of the procedure at the time of booking. Any client who no-shows twice will be banned from future booking.


If you had permanent makeup done previously by another technician, and have never been seen by Richelle, it is HIGHLY recommended you book a consultation in person or over FaceTime (for iPhone users) before you book a procedure.

All clients seeing Richelle for the first time will be charged the full amount as a “NEW” procedure, regardless of the quality or length of time since the procedure performed by another technician. Richelle may adjust the fee after an in-person consultation if she is inclined, but most clients will simply be booking as “NEW” clients. She also has the right to decline services to clients seeking corrective permanent makeup at her discretion.

Richelle does offer a Color Correction or Lightening procedure to minimize or lighten pigments left by previous permanent makeup from the skin, however it is STRONGLY recommended you have an in-person consultation with Richelle before booking to discuss options and your goals for the procedure.

The results of this procedure may vary based on the type of pigment and procedure originally performed, and cannot be guaranteed. Richelle may require one or more sessions of this procedure first if you are wanting to correct a previous permanent makeup procedure with new permanent makeup. The fee for each Color Correction or Lightening procedure is $200 and lasts about two hours. The number of sessions required to achieve final results will vary and be discussed during your initial consultation.


If at any time you go to another technician after Richelle has done your original procedure/s, she will no longer perform any future services on you.

Richelle is the only person that performs permanent makeup in our office and her schedule stays quite full. It is up to the client to maintain their current and future appointments.

Richelle does not send out reminders to book yearly color maintenance procedures, so it is up to the client to note the date of the last procedure and time since to correctly book online.


In order to pay for the entire procedure up front when booking, you will first have to purchase one of our New Procedure packages located at the bottom of the scheduling page. This package covers the cost of both your initial procedure and your 6 week touch up all in one. You may then click the “Redeem Gift Certificate” button at the top of the scheduling page to book your procedure using your package.

There is currently no option to pay in full at booking for Yearly Color Maintenance or Color Corrections.

Procedures using this method are subject to the same rescheduling and/or cancellation policies as appointments booked using only a deposit.


417 Cosmetics does not take any form of medical insurance, or make payment plan arrangements for procedures, however, your total fee will be split depending on the service:

Payments for NEW procedures are split up into a $50 deposit at time of booking, the fee for the initial procedure on the day scheduled, and $100 due for the touch up procedure scheduled 6-8 weeks after that.

Payments for Yearly Color Maintenance and Color Correction procedures are split into a $50 deposit at the time of booking, and the remainder of the entire cost at the time of the appointment.

Payment for each part of the process is due at the time of the appointment. If you forget to bring cash, check, money order, or your physical debit/credit card, you will be charged the cost of the procedure plus a 3% processing fee via the payment method used online to pay your deposit.


We only offer e-gift certificates purchasable online through our scheduling page. You can purchase gift certificates in the amounts of $150, $250, $350, and $500 using a debit/credit card or PayPal. These can then be gifted to someone else via email, or by printing and giving them the unique certificate code.

These can be used for ANY permanent makeup service at 417 Cosmetics. They can be redeemed up to one calendar year after purchase, and are usable by clicking the “Redeem Gift Certificate” button at the top of our scheduling page, then booking a procedure following the directions.

Once an amount from a gift certificate has been redeemed online and used to book a service, that amount is no longer transferable to any other person or service. Gift cards may not be refunded or exchanged for cash. 417 Cosmetics will not replace lost or stolen gift certificates.

Please email us at with any questions or concerns not covered here or on the Policies and Procedures page. Richelle usually answers back in 1-2 business days (Mon-Thurs).